An Integrated Approach to Heritage for Economic Development

This project transforms cultural heritage from a static “monument-centric” view into a dynamic engine for socio-economic development. By mapping religious tourism corridors, such as Gurdwaras in Punjab, it fosters interfaith harmony and local economic growth. A core feature is the Designer-Artisan Nexus, which breaks the isolation of rural craftspeople by connecting them with contemporary designers to co-create modern, marketable products

Operational Modules

Religious Tourism

Mapping Gurdwaras and historic sites in Punjab to promote interfaith harmony and local economic growth.

Designer-Artisan Nexus

Breaking the isolation of rural artisans by connecting them with contemporary designers for “Co-Design” sessions.

Transformative Pedagogy

Bringing traditional masters into university studios (like IAC) to blend parallel systems of knowledge.

Capacity Building

Providing master trainers and female sales agents with marketing skills and financial resources through Micro-Finance Institutions (MFI).

Unlocking the Potential of Cultural Heritage