Nowruz – The Shared Thread of the Silk Road
Nowruz: Transnational Heritage and Social Cohesion
Nowruz is a unifying cultural tradition celebrated by 300 million people across 12 countries, serving as a shared memory of the Silk Road.
Thematic Objectives
Peaceful Co-existence
Using shared heritage to bridge cultural divides in conflict-ridden regions.
Ecological Awareness
Understanding agricultural cycles and regional calendars based on the Vernal Equinox.
Economic Wellbeing
Utilizing traditional festivals (Basant, Baisakhi, Joshi) as trading opportunities for local artisans to alleviate poverty.
Action Plan
Rejuvenating traditional festivals to safeguard the Intangible Cultural Heritage (ICH) of humanity.
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